Katz vs Pop-tarts · Bay Area shelf head-to-head
Katz and Pop-tarts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Katz is in more Bay Area grocersKatz fields the deeper lineupKatz sits further up the premium end
Katz
Pop-tarts
50
brand power
52
24
products
19
9
categories
1
13
subcategories
1
8
grocers
6
$11.46
avg price
$6.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Katz▭ Pop-tarts
Distribution · 30% of score33·25
P
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop-tarts
no top category Katz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Katz · 5
only Pop-tarts · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Katz · Pop-tarts
