Kevin's Natural Foods vs Mimi Cheng's · Bay Area shelf head-to-head
Kevin's Natural Foods and Mimi Cheng's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupMimi Cheng's sits further up the premium end
Kevin's Natural Foods
Mimi Cheng's
59
brand power
10
51
products
1
11
categories
1
19
subcategories
1
13
grocers
3
80.7¢
price per oz
$1.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevin's Natural Foods▭ Mimi Cheng's
Distribution · 30% of score54·13
M
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevin's Natural Foods
only Mimi Cheng's
no top category Kevin's Natural Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevin's Natural Foods · Mimi Cheng's