Kidfresh vs Cappello's · Bay Area shelf head-to-head
Kidfresh and Cappello's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cappello's carries more Brand PowerCappello's is in more Bay Area grocersCappello's fields the deeper lineup
Kidfresh
Cappello's
30
brand power
62
7
products
20
5
categories
8
4
grocers
13
$10.96
avg price
$12.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kidfresh▭ Cappello's
Distribution · 30% of score17·54
K
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kidfresh
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kidfresh · Cappello's
