Kidfresh vs Stouffer's · Bay Area shelf head-to-head
Kidfresh and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's carries more Brand PowerStouffer's is in more Bay Area grocersStouffer's fields the deeper lineup
Kidfresh
Stouffer's
30
brand power
52
7
products
68
5
categories
5
4
grocers
10
$10.96
avg price
$7.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kidfresh▭ Stouffer's
Distribution · 30% of score17·42
K
S
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kidfresh
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kidfresh · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kidfresh · Stouffer's
