Kikkoman vs Truly Indian · Bay Area shelf head-to-head
Kikkoman and Truly Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Kikkoman
Truly Indian
64
brand power
27
66
products
6
9
categories
4
16
subcategories
5
18
grocers
4
$5.94
avg price
$5.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Truly Indian
Distribution · 30% of score75·17
T
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truly Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Truly Indian