Kikkoman vs Wan Ja Shan · Bay Area shelf head-to-head
Kikkoman and Wan Ja Shan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupWan Ja Shan sits further up the premium end
Kikkoman
Wan Ja Shan
64
brand power
20
66
products
4
9
categories
2
16
subcategories
4
18
grocers
10
49.7¢
price per fl oz
69.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Wan Ja Shan
Distribution · 30% of score75·42
carried in 18 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments3 vs 2 SKUs
only Wan Ja Shan
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kikkoman · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Wan Ja Shan