Kimono Mom's vs Eden Foods · Bay Area shelf head-to-head
Kimono Mom's and Eden Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineup
Kimono Mom's
Eden Foods
14
brand power
62
2
products
78
1
categories
32
4
grocers
15
$1.58
price per fl oz
84.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kimono Mom's▭ Eden Foods
Distribution · 30% of score17·63
K
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimono Mom's
no top category Eden Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kimono Mom's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kimono Mom's · Eden Foods