Kite Hill vs Violife · Bay Area shelf head-to-head
Kite Hill and Violife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Violife is in more Bay Area grocersKite Hill sits further up the premium end
Kite Hill
Violife
57
brand power
56
26
products
27
7
categories
4
8
subcategories
4
16
grocers
17
77.1¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kite Hill▭ Violife
Distribution · 30% of score67·71
carried in 16 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kite Hill
only Violife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kite Hill · Violife
