Kite Hill vs Whole Moon · Bay Area shelf head-to-head
Kite Hill and Whole Moon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kite Hill carries more Brand PowerKite Hill is in more Bay Area grocersKite Hill fields the deeper lineup
Kite Hill
Whole Moon
57
brand power
12
26
products
3
7
categories
1
8
subcategories
1
16
grocers
2
$6.66
avg price
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kite Hill▭ Whole Moon
Distribution · 30% of score67·8
W
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whole Moon
no top category Kite Hill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kite Hill · Whole Moon
