Kodiak Cakes vs Cascadian Farm · Bay Area shelf head-to-head
Kodiak Cakes and Cascadian Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineup
Kodiak Cakes
Cascadian Farm
45
brand power
65
21
products
68
11
categories
7
4
grocers
19
$6.46
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kodiak Cakes▭ Cascadian Farm
Distribution · 30% of score17·79
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kodiak Cakes
only Cascadian Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kodiak Cakes · 1
only Cascadian Farm · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kodiak Cakes · Cascadian Farm
