La Cascada vs Roberto's Of Santa Cruz · Bay Area shelf head-to-head
La Cascada and Roberto's Of Santa Cruz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Cascada carries more Brand PowerLa Cascada is in more Bay Area grocersLa Cascada fields the deeper lineupRoberto's Of Santa Cruz sits further up the premium end
La Cascada
Roberto's Of Santa Cruz
50
brand power
26
27
products
6
10
categories
3
11
subcategories
3
5
grocers
4
64.3¢
price per oz
57.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Cascada▭ Roberto's Of Santa Cruz
Distribution · 30% of score21·17
L
R
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roberto's Of Santa Cruz
no top category La Cascada doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Cascada · 3
only Roberto's Of Santa Cruz · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Cascada · Roberto's Of Santa Cruz