La Tortilla Factory vs Mission · Bay Area shelf head-to-head
La Tortilla Factory and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerLa Tortilla Factory is in more Bay Area grocersMission fields the deeper lineupLa Tortilla Factory sits further up the premium end
La Tortilla Factory
Mission
53
brand power
59
24
products
54
3
categories
6
7
subcategories
8
18
grocers
12
78.5¢
price per item
61.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Mission
Distribution · 30% of score75·50
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mission
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Tortilla Factory · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Mission
