La Tourangelle vs Sun Luck · Bay Area shelf head-to-head
La Tourangelle and Sun Luck, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineup
La Tourangelle
Sun Luck
51
brand power
9
28
products
6
3
categories
5
11
subcategories
5
18
grocers
6
$1.22
price per fl oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tourangelle▭ Sun Luck
Distribution · 30% of score75·25
S
carried in 18 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Tourangelle
only Sun Luck
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tourangelle · Sun Luck