La Victoria vs Somos · Bay Area shelf head-to-head
La Victoria and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineupSomos sits further up the premium end
La Victoria
Somos
28
brand power
47
14
products
23
3
categories
7
4
subcategories
12
7
grocers
11
41.7¢
price per oz
44.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Victoria▭ Somos
Distribution · 30% of score29·46
L
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Victoria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Victoria · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Victoria · Somos
