Lactaid vs Straus Family Creamery · Bay Area shelf head-to-head
Lactaid and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineupStraus Family Creamery sits further up the premium end
Lactaid
Straus Family Creamery
57
brand power
65
27
products
44
5
categories
9
5
subcategories
11
14
grocers
20
12.5¢
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lactaid▭ Straus Family Creamery
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream1 vs 5 SKUs
<1% of shelf
only Lactaid
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lactaid · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lactaid · Straus Family Creamery
