Lakewood Organic vs Santa Cruz Organic · Bay Area shelf head-to-head
Lakewood Organic and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerLakewood Organic fields the deeper lineupLakewood Organic sits further up the premium end
Lakewood Organic
Santa Cruz Organic
55
brand power
60
51
products
41
3
categories
8
17
subcategories
13
19
grocers
19
41.0¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakewood Organic▭ Santa Cruz Organic
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 4 SKUs
only Lakewood Organic
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakewood Organic · Santa Cruz Organic
