Lars Own vs Pamela's · Bay Area shelf head-to-head
Lars Own and Pamela's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pamela's carries more Brand PowerPamela's is in more Bay Area grocersPamela's fields the deeper lineupLars Own sits further up the premium end
Lars Own
Pamela's
28
brand power
51
6
products
23
4
categories
8
7
grocers
15
$1.00
price per oz
78.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lars Own▭ Pamela's
Distribution · 30% of score29·63
L
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lars Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lars Own · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lars Own · Pamela's