Lawry's® vs Kinder's · Bay Area shelf head-to-head
Lawry's® and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupLawry's® sits further up the premium end
Lawry's®
Kinder's
44
brand power
60
24
products
96
7
categories
6
12
subcategories
15
10
grocers
14
$1.94
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lawry's®▭ Kinder's
Distribution · 30% of score42·58
L
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seasoning Mixes2 vs 27 SKUs
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lawry's® · 0
no exclusive doors — everywhere Lawry's® is, Kinder's is too.
only Kinder's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lawry's® · Kinder's
