Layonna vs Tofurky · Bay Area shelf head-to-head
Layonna and Tofurky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky carries more Brand PowerTofurky is in more Bay Area grocersTofurky fields the deeper lineupTofurky sits further up the premium end
Layonna
Tofurky
29
brand power
57
7
products
16
6
categories
4
7
subcategories
6
2
grocers
19
49.3¢
price per oz
87.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Layonna▭ Tofurky
Distribution · 30% of score8·79
L
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tofurky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Layonna · 0
no exclusive doors — everywhere Layonna is, Tofurky is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Layonna · Tofurky
