Lee Kum Kee vs Primal Kitchen · Bay Area shelf head-to-head
Lee Kum Kee and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Lee Kum Kee
Primal Kitchen
59
brand power
63
25
products
85
5
categories
6
12
subcategories
31
15
grocers
19
55.4¢
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lee Kum Kee▭ Primal Kitchen
Distribution · 30% of score63·79
carried in 15 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 35 SKUs
<1% of shelf
only Lee Kum Kee
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lee Kum Kee · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lee Kum Kee · Primal Kitchen
