Let's Do Organic vs Nature's Charm · Bay Area shelf head-to-head
Let's Do Organic and Nature's Charm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Do Organic carries more Brand PowerLet's Do Organic is in more Bay Area grocersLet's Do Organic fields the deeper lineupNature's Charm sits further up the premium end
Let's Do Organic
Nature's Charm
59
brand power
26
21
products
4
9
categories
2
12
subcategories
2
19
grocers
6
57.1¢
price per fl oz
39.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Let's Do Organic▭ Nature's Charm
Distribution · 30% of score79·25
L
N
carried in 19 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score83·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Let's Do Organic
only Nature's Charm
no top category Let's Do Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Let's Do Organic · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Let's Do Organic · Nature's Charm
