Lexington Bakes vs Gopal’s Healthfoods Power Wraps · Bay Area shelf head-to-head
Lexington Bakes and Gopal’s Healthfoods Power Wraps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gopal’s Healthfoods Power Wraps carries more Brand PowerLexington Bakes is in more Bay Area grocersGopal’s Healthfoods Power Wraps fields the deeper lineupLexington Bakes sits further up the premium end
Lexington Bakes
Gopal’s Healthfoods Power Wraps
19
brand power
43
3
products
31
3
categories
13
4
grocers
3
$2.83
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lexington Bakes▭ Gopal’s Healthfoods Power Wraps
Distribution · 30% of score17·13
L
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lexington Bakes
only Gopal’s Healthfoods Power Wraps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lexington Bakes · 2
only Gopal’s Healthfoods Power Wraps · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lexington Bakes · Gopal’s Healthfoods Power Wraps