Light 'n Fluffy vs Manischewitz · Bay Area shelf head-to-head
Light 'n Fluffy and Manischewitz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manischewitz carries more Brand PowerManischewitz is in more Bay Area grocersManischewitz fields the deeper lineup
Light 'n Fluffy
Manischewitz
9
brand power
61
2
products
35
1
categories
17
1
grocers
13
$3.99
avg price
$6.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Light 'n Fluffy▭ Manischewitz
Distribution · 30% of score4·54
L
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Light 'n Fluffy
no top category Manischewitz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Light 'n Fluffy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Light 'n Fluffy · Manischewitz
