Lindt Lindor vs Reese's · Bay Area shelf head-to-head
Lindt Lindor and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineup
Lindt Lindor
Reese's
48
brand power
64
54
products
93
1
categories
13
1
subcategories
20
15
grocers
16
$2.08
price per fl oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ Reese's
Distribution · 30% of score63·67
R
carried in 15 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category Reese's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · Reese's
