Ling Ling vs Feel Good Foods · Bay Area shelf head-to-head
Ling Ling and Feel Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feel Good Foods carries more Brand PowerFeel Good Foods is in more Bay Area grocersFeel Good Foods fields the deeper lineupFeel Good Foods sits further up the premium end
Ling Ling
Feel Good Foods
18
brand power
51
7
products
19
1
categories
7
1
subcategories
8
8
grocers
12
45.7¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ling Ling▭ Feel Good Foods
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ling Ling
no top category Feel Good Foods doesn’t also play in.
only Feel Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ling Ling · 3
only Feel Good Foods · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ling Ling · Feel Good Foods
