Lipton vs The Republic Of Tea · Bay Area shelf head-to-head
Lipton and The Republic Of Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton is in more Bay Area grocersThe Republic Of Tea fields the deeper lineupThe Republic Of Tea sits further up the premium end
Lipton
The Republic Of Tea
57
brand power
53
37
products
169
5
categories
4
11
subcategories
16
14
grocers
13
$1.32
price per item
39.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lipton▭ The Republic Of Tea
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lipton
only The Republic Of Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lipton · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lipton · The Republic Of Tea
