Liv Real Energy vs Martinelli's · Bay Area shelf head-to-head
Liv Real Energy and Martinelli's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineup
Liv Real Energy
Martinelli's
13
brand power
62
3
products
35
2
categories
4
1
grocers
21
$3.99
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liv Real Energy▭ Martinelli's
Distribution · 30% of score4·88
L
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liv Real Energy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Liv Real Energy · 0
no exclusive doors — everywhere Liv Real Energy is, Martinelli's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liv Real Energy · Martinelli's
