Loisa vs Siete · Bay Area shelf head-to-head
Loisa and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
Loisa
Siete
33
brand power
70
15
products
77
4
categories
12
5
subcategories
22
3
grocers
21
$1.92
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loisa▭ Siete
Distribution · 30% of score13·88
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces2 vs 5 SKUs
<1% of shelf
only Loisa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Loisa · 0
no exclusive doors — everywhere Loisa is, Siete is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loisa · Siete
