Lucini Italia vs Ritrovo · Bay Area shelf head-to-head
Lucini Italia and Ritrovo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lucini Italia is in more Bay Area grocersRitrovo sits further up the premium end
Lucini Italia
Ritrovo
36
brand power
33
13
products
11
3
categories
8
11
grocers
4
49.2¢
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucini Italia▭ Ritrovo
Distribution · 30% of score46·17
L
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucini Italia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucini Italia · Ritrovo
