Lucini Italia vs Sonoma Gourmet · Bay Area shelf head-to-head
Lucini Italia and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineupSonoma Gourmet sits further up the premium end
Lucini Italia
Sonoma Gourmet
36
brand power
63
13
products
39
3
categories
10
3
subcategories
15
11
grocers
17
49.2¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucini Italia▭ Sonoma Gourmet
Distribution · 30% of score46·71
L
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucini Italia
no top category Sonoma Gourmet doesn’t also play in.
only Sonoma Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lucini Italia · 1
only Sonoma Gourmet · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucini Italia · Sonoma Gourmet
