Lundberg Family Farms vs Minute Rice · Bay Area shelf head-to-head
Lundberg Family Farms and Minute Rice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineup
Lundberg Family Farms
Minute Rice
63
brand power
35
66
products
10
7
categories
4
13
subcategories
6
19
grocers
8
59.5¢
price per oz
59.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lundberg Family Farms▭ Minute Rice
Distribution · 30% of score79·33
M
carried in 19 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lundberg Family Farms
only Minute Rice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lundberg Family Farms · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lundberg Family Farms · Minute Rice