Lundberg Family Farms vs Quaker · Bay Area shelf head-to-head
Lundberg Family Farms and Quaker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms is in more Bay Area grocersLundberg Family Farms sits further up the premium end
Lundberg Family Farms
Quaker
63
brand power
60
66
products
68
7
categories
9
19
grocers
14
59.5¢
price per oz
47.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lundberg Family Farms▭ Quaker
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lundberg Family Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lundberg Family Farms · Quaker
