Lundberg vs Epic · Bay Area shelf head-to-head
Lundberg and Epic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineup
Lundberg
Epic
20
brand power
66
6
products
39
2
categories
8
1
grocers
15
$6.04
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lundberg▭ Epic
Distribution · 30% of score4·63
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lundberg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lundberg · 0
no exclusive doors — everywhere Lundberg is, Epic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lundberg · Epic