Lurpak vs Clover Sonoma · Bay Area shelf head-to-head
Lurpak and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineup
Lurpak
Clover Sonoma
8
brand power
68
2
products
114
1
categories
12
2
subcategories
23
2
grocers
18
$7.76
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lurpak▭ Clover Sonoma
Distribution · 30% of score8·75
L
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lurpak
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lurpak · 0
no exclusive doors — everywhere Lurpak is, Clover Sonoma is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lurpak · Clover Sonoma