Lurpak vs Sierra Nevada Cheese Co. · Bay Area shelf head-to-head
Lurpak and Sierra Nevada Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sierra Nevada Cheese Co. carries more Brand PowerSierra Nevada Cheese Co. is in more Bay Area grocersSierra Nevada Cheese Co. fields the deeper lineup
Lurpak
Sierra Nevada Cheese Co.
8
brand power
63
2
products
77
1
categories
10
2
subcategories
21
2
grocers
18
$7.76
avg price
$9.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lurpak▭ Sierra Nevada Cheese Co.
Distribution · 30% of score8·75
L
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lurpak
no top category Sierra Nevada Cheese Co. doesn’t also play in.
only Sierra Nevada Cheese Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lurpak · 0
no exclusive doors — everywhere Lurpak is, Sierra Nevada Cheese Co. is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lurpak · Sierra Nevada Cheese Co.