Made For Meat vs Primal Kitchen · Bay Area shelf head-to-head
Made For Meat and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineup
Made For Meat
Primal Kitchen
13
brand power
63
3
products
85
2
categories
6
2
subcategories
31
1
grocers
19
$5.99
avg price
$10.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Made For Meat▭ Primal Kitchen
Distribution · 30% of score4·79
M
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made For Meat
no top category Primal Kitchen doesn’t also play in.
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Made For Meat · 0
no exclusive doors — everywhere Made For Meat is, Primal Kitchen is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Made For Meat · Primal Kitchen