Madegood vs Bobo's · Bay Area shelf head-to-head
Madegood and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood is in more Bay Area grocersBobo's fields the deeper lineup
Madegood
Bobo's
58
brand power
57
24
products
47
6
categories
8
6
subcategories
10
18
grocers
15
$1.22
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madegood▭ Bobo's
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madegood · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madegood · Bobo's
