Madegood vs Clif Bar · Bay Area shelf head-to-head
Madegood and Clif Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar fields the deeper lineupMadegood sits further up the premium end
Madegood
Clif Bar
58
brand power
56
24
products
42
6
categories
3
6
subcategories
4
18
grocers
18
$1.22
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madegood▭ Clif Bar
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks3 vs 3 SKUs
only Madegood
only Clif Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madegood · Clif Bar
