Madegood vs Sun Tropics · Bay Area shelf head-to-head
Madegood and Sun Tropics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineupMadegood sits further up the premium end
Madegood
Sun Tropics
58
brand power
45
24
products
15
6
categories
6
6
subcategories
9
18
grocers
13
$1.22
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madegood▭ Sun Tropics
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks3 vs 5 SKUs
<1% of shelf
only Madegood
only Sun Tropics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madegood · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madegood · Sun Tropics
