Madhava vs Napa Valley Naturals · Bay Area shelf head-to-head
Madhava and Napa Valley Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madhava is in more Bay Area grocersNapa Valley Naturals fields the deeper lineupNapa Valley Naturals sits further up the premium end
Madhava
Napa Valley Naturals
46
brand power
49
13
products
16
5
categories
4
9
subcategories
9
17
grocers
15
54.5¢
price per fl oz
85.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madhava▭ Napa Valley Naturals
Distribution · 30% of score71·63
N
carried in 17 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madhava
only Napa Valley Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madhava · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madhava · Napa Valley Naturals
