Malk vs Elmhurst · Bay Area shelf head-to-head
Malk and Elmhurst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocers
Malk
Elmhurst
59
brand power
53
22
products
24
6
categories
5
8
subcategories
6
18
grocers
12
31.5¢
price per fl oz
28.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Malk▭ Elmhurst
Distribution · 30% of score75·50
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Plant-Based Milk4 vs 4 SKUs
only Elmhurst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Malk · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Malk · Elmhurst
