Malk vs Oatly · Bay Area shelf head-to-head
Malk and Oatly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oatly is in more Bay Area grocersOatly fields the deeper lineupMalk sits further up the premium end
Malk
Oatly
59
brand power
60
22
products
29
6
categories
4
8
subcategories
4
18
grocers
20
31.5¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Malk▭ Oatly
Distribution · 30% of score75·83
carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk Alternatives10 vs 4 SKUs
6% of shelf
only Oatly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Malk · Oatly
