Mamma Emma vs De Cecco · Bay Area shelf head-to-head
Mamma Emma and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupMamma Emma sits further up the premium end
Mamma Emma
De Cecco
35
brand power
57
15
products
66
3
categories
5
3
subcategories
24
10
grocers
15
66.5¢
price per oz
35.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mamma Emma▭ De Cecco
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads2 vs 1 SKUs
2% of shelf
only Mamma Emma
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mamma Emma · 1
only De Cecco · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mamma Emma · De Cecco
