Marconi Brand vs Mezzetta · Bay Area shelf head-to-head
Marconi Brand and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Marconi Brand
Mezzetta
34
brand power
68
10
products
65
4
categories
9
5
subcategories
16
5
grocers
20
50.0¢
price per fl oz
46.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marconi Brand▭ Mezzetta
Distribution · 30% of score21·83
M
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marconi Brand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marconi Brand · 0
no exclusive doors — everywhere Marconi Brand is, Mezzetta is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marconi Brand · Mezzetta
