Marella vs Montebello · Bay Area shelf head-to-head
Marella and Montebello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Montebello is in more Bay Area grocersMarella fields the deeper lineupMarella sits further up the premium end
Marella
Montebello
24
brand power
27
23
products
16
3
categories
2
10
subcategories
10
5
grocers
8
45.3¢
price per oz
40.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marella▭ Montebello
Distribution · 30% of score21·33
M
M
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score85·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marella
only Montebello
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marella · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marella · Montebello
