Maria vs Reese's · Bay Area shelf head-to-head
Maria and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineup
Maria
Reese's
20
brand power
64
3
products
93
1
categories
13
2
subcategories
20
9
grocers
16
40.5¢
price per oz
71.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maria▭ Reese's
Distribution · 30% of score38·67
M
R
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maria
no top category Reese's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maria · 0
no exclusive doors — everywhere Maria is, Reese's is too.
only Reese's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maria · Reese's
