Marie Callender's vs Healthy Choice · Bay Area shelf head-to-head
Marie Callender's and Healthy Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's carries more Brand PowerMarie Callender's is in more Bay Area grocersMarie Callender's fields the deeper lineup
Marie Callender's
Healthy Choice
56
brand power
50
55
products
39
8
categories
6
10
subcategories
6
13
grocers
8
48.2¢
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marie Callender's▭ Healthy Choice
Distribution · 30% of score54·33
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Ethnic Foods1 vs 3 SKUs
1% of shelf
only Marie Callender's
only Healthy Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marie Callender's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marie Callender's · Healthy Choice
