Martinelli's vs Lorina · Bay Area shelf head-to-head
Martinelli's and Lorina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineupLorina sits further up the premium end
Martinelli's
Lorina
62
brand power
30
35
products
10
4
categories
2
21
grocers
10
23.7¢
price per fl oz
29.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martinelli's▭ Lorina
Distribution · 30% of score88·42
L
carried in 21 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lorina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Martinelli's · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martinelli's · Lorina
