Martinelli's vs Mott's · Bay Area shelf head-to-head
Martinelli's and Mott's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineup
Martinelli's
Mott's
62
brand power
44
35
products
22
4
categories
4
4
subcategories
6
21
grocers
11
23.7¢
price per fl oz
33.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martinelli's▭ Mott's
Distribution · 30% of score88·46
carried in 21 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mott's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Martinelli's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martinelli's · Mott's
