Marukan vs Ohsawa · Bay Area shelf head-to-head
Marukan and Ohsawa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marukan carries more Brand PowerMarukan is in more Bay Area grocersOhsawa fields the deeper lineupOhsawa sits further up the premium end
Marukan
Ohsawa
45
brand power
40
10
products
15
2
categories
8
19
grocers
7
46.6¢
price per fl oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marukan▭ Ohsawa
Distribution · 30% of score79·29
O
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marukan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marukan · Ohsawa
